Important to note - Here are some popular metrics that don’t impact my decision-making: If REAL ROAS sucks, I cut budget to that campaign, turn off most ads, and launch new ones into that campaignĪll in all, it takes me a few hours a week to manage our FB ad account, and we’ll spend well into the 7-figures this year. If the whiskey barrel collection has a strong REAL ROAS, we add budget to the campaign, shut off any ads that haven’t earned significant spend, and launch new ads into that campaign. That matters more to me than any in-platform metrics. We look at “REAL ROAS” - Total Revenue per Collection divided by the total Ad Spend spent on that Collection. Every Tuesday we evaluate overall business performance for the last 7 days. We only make changes to our FB ads on Tuesdays. Within each ad set, we have between 3 and 8 ads running at any given time. So, we have one campaign that promotes our Whiskey Barrel Watch Collection, one campaign that promotes our “Buy a watch, get the matching ring for free” offer, etc.Įach campaign only contains one ad set, and the only targeting parameters we set are “Americans over the age of 21” (And that’s just because we sell in America, and we mention booze in our ads so they usually get flagged if we don’t segment out ppl under 21) We are running mainly CBO campaigns, with a few Advantage Plus Campaigns, each separated by collection and/or offer. 31, 2024įind more reports and blog posts related to internet and technology.A lot of people asked me about our FB account structure & cadence this week at the Sendlane conference, so here’s the 100% transparent look under the hood (and I’ll teach you about my favorite metric: REAL ROAS). Q&A: How and why we’re changing the way we study tech adoption Jan.Americans’ Use of Mobile Technology and Home Broadband Jan.This fact sheet was compiled by Research Assistant Olivia Sidoti, with help from Research Analyst Risa Gelles-Watnick, Research Analyst Michelle Faverio, Digital Producer Sara Atske, Associate Information Graphics Designer Kaitlyn Radde and Temporary Researcher Eugenie Park.įollow these links for more in-depth analysis of the impact of social media on American life. Respondents who did not give an answer are not shown. Note: White, Black and Asian adults include those who report being only one race and are not Hispanic. * Estimates for Asian adults are representative of English speakers only.
Note: Respondents who did not give an answer are not shown. adults say they use Instagram, and smaller shares use sites or apps such as TikTok, LinkedIn, Twitter (X) and BeReal. YouTube and Facebook are the most-widely used online platforms. Which social media platforms are most common? Here are the questions used for this analysis, along with responses, and its methodology.Ī note on terminology: Our May-September 2023 survey was already in the field when Twitter changed its name to “X.” The terms Twitter and X are both used in this report to refer to the same platform. For more on this mode shift, read our Q&A. Polls from 2000 to 2021 were conducted via phone. adult population by gender, race and ethnicity, education and other categories. The survey is weighted to be representative of the U.S. Ipsos conducted this National Public Opinion Reference Survey (NPORS) for the Center using address-based sampling and a multimode protocol that included both web and mail. To better understand Americans’ social media use, Pew Research Center surveyed 5,733 U.S.